The Value & Return Of Our Pay Per Call Model For Plumbers

Transcript:

When it comes to our pay-per-call service for plumbers, there are two things you need to consider to recognize the value – because we’ve got one of the best, if not the best, source of new customers for plumbing businesses.

Now, I certainly get that $200 or $300 per call is not a low number, but consider the cost to get a new customer calling into your business for plumbing service from other advertising sources. Methods like community mailers or SEO often come with hefty upfront costs well into the thousands, and a contract, and no guarantee  – often generating no inbound calls or returns at all. Google Ads Pay-per-click, which many compare us to, might seem competitive, but agency fees, with NO performance guarantee and poor management, can inflate the true cost per call to an incredibly high number. If you’ve been in the plumbing business long enough, you’ve certainly seen how agencies often chalk up runaway costs to ‘learning & optimization’ and more ‘competition’. What we CONSISTENTLY see is that if you math out your actual advertising costs, the actual cost of an inbound call from nearly any other advertising source is MUCH higher, often over a thousand dollars.

With CallConley, you pay a clear fixed price only for calls in need of a plumber, with no contracts or hidden fees. Our transparent system allows you to monitor each call, ensuring accountability and value for your investment.

Now, let’s consider the value of a plumbing customer. The initial call averages should be in the $700-$900 range – some will only be a minimum service charge while others will go into the thousands, so it’s important to have an accurate measure of the average. Beyond the initial service call, new customers should lead to long-term relationships and additional opportunities to up-sell or cross-sell your other services. You’ll be able to put your sticker on their equipment so they call you back directly the next time they need service.  With average lifetime value estimates in the home service industry ranging from $3,300 to $9,000, investing in our pay-per-call model becomes not just a cost-effective strategy but a lucrative one.

So, when you evaluate the relative cost to get a new customer calling into your business and the returns with a logical perspective, the value of our pay-per-call model is undeniably one of the best sources of new customers for plumbing businesses.